Journal of Business Research · 2012 · 45 citations · 49 references
Online Game CharactersProduct TypeDigital MarketingConsumer ResearchSocial InfluenceCommunicationPersonal BrandingBrand TrustManagementConsumer BehaviorUser PerceptionTrustBrand AwarenessMarketingTrust MetricInteractive MarketingBusinessArtsConsumer Attitude
49
Abraham H. Maslow · Psychological Review · 1943 · 19.9K citations
Behavioral Sciences, Behavioral Decision Making, Motivation +6