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Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Customer SatisfactionBusiness-to-business ResearchConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorB2c E-commerceManagementConsumer BehaviorUser PerceptionTrustMarketingConsumer TrustTrust MetricSocial PresenceInteractive MarketingBusinessTrust ManagementArts