Concepedia

Concept

consumer trust

Parents

399

Publications

37.6K

Citations

1.1K

Authors

565

Institutions

About

Consumer trust is a core construct within consumer behavior and marketing research, investigating the psychological state of consumers characterized by a willingness to be vulnerable based on positive expectations regarding the attributes and behaviors of marketplace entities such as firms or brands. This concept explores the formation, dynamics, and consequences of consumers' confidence and reliance, examining factors such as perceived competence, integrity, and benevolence, and its significance lies in its critical influence on purchase decisions, loyalty, and relationship longevity.

Top Authors

Rankings shown are based on concept H-Index.

MC

Tatung University

NN

Thuongmai University

FQ

University of Technology Malaysia

JM

University of Technology Malaysia

LC

University of Naples Federico II

Top Institutions

Rankings shown are based on concept H-Index.

Aarhus University

Aarhus, Denmark

Wageningen University & Research

Wageningen, The Netherlands

Taipei, Taiwan

Kyung Hee University

Seoul, South Korea

University of North Texas

Denton, United States