Would a Brand Smell any Sweeter by a Corporate Name?

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1994 · 17.3K citations

Social Sciences, Psychology, Social Psychology +10

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Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

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Management, Leadership, Organizational Behavior +10

Social Identity Theory and the Organization

Blake E. Ashforth, Fred A. Mael · Academy of Management Review · 1989 · 7.7K citations

Social Sciences, Organization Studies, Organizational Behavior +16

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Fred A. Mael, Blake E. Ashforth · Journal of Organizational Behavior · 1992 · 5.7K citations

Management, Organization Studies, Organizational Behavior +13