Industrial Marketing Management · 2003 · 101 citations · 8 references
BusinessInternational BusinessMarketingBusiness-to-business MarketingChannel ManagementInternational MarketingBusiness-to-business CommunicationCorporate CommunicationDistribution ChannelsGlobal CommunicationInternational Marketing StrategyBusiness-to-business RelationshipsInternational Distribution ChannelsMultinational Marketing Communications
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