Concepedia
Statistics
Publications
11
Citations
412
H-Index
10
Active since
1991
Affiliations
Drexel University(Current)
Loyola University New Orleans
New Jersey Institute of Technology
Trina Larsen is an author at Drexel University specializing in marketing, distribution channels, and business.
Publications per year
1991–2006
Communication in international business-to-business marketing channels
Bert Rosenbloom, Trina Larsen · Industrial Marketing Management · 2003 · 101 citations
Business, International Business, Marketing +11
The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
Rajiv Mehta, Trina Larsen, Bert Rosenbloom et al. · Industrial Marketing Management · 2005 · 74 citations
Business, Marketing, Marketing Management +12
Global Marketing Channels and the Standardization Controversy
Bert Rosenbloom, Trina Larsen, Rajiv Mehta · Journal of Global Marketing · 1997 · 57 citations
Business, Marketing, Marketing Management +7
The influence of leadership style on co‐operation in channels of distribution
Rajiv Mehta, Trina Larsen, Bert Rosenbloom · International Journal of Physical Distribution & Logistics Management · 1996 · 43 citations
Management, Leadership, Marketing +12
Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior
Hyokjin Kwak, George M. Zinkhan, Denise E. DeLorme et al. · Journal of International Consumer Marketing · 2006 · 37 citations · Full text
Social Sciences, Psychology, Social Psychology +14
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