Hyokjin Kwak - Concepedia

Author

Hyokjin Kwak

Drexel University ORCID

Also Known As

H. Kwak, HYOKJIN KWAK, Hanna Kwak, Hua Chang, Hyokjin Kwak, Monique L. Bell, Saejoon Kim, Xia Zhou

Publications

2.1K

Citations

H-Index

100

Concepts

All Affiliations

Drexel University Lehigh University Monmouth University University of Georgia Oregon State University

About

Hyokjin Kwak is an author at Drexel University specializing in management, marketing, and consumer behavior.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	19	21	1.6K
2	Business	8	8	850
3	Arts	7	7	339
4	Education	1	1	64
5	Medicine	1	1	41

Hyokjin Kwak

Publications

Citations

H-Index

Page 1

	Year	Citations
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings Marina Puzakova, Hyokjin Kwak, Joseph F. Rocereto Journal of Marketing Consumer UncertaintyBrand StrategyConsumer ResearchDetrimental EffectConsumer Culture	2012	359
What Products Can Be Successfully Promoted and Sold Via the Internet? Hyokjin Kwak, Richard J. Fox, George M. Zinkhan Journal of Advertising Research Digital MarketingConsumer StudyConsumer ResearchSocial InfluencePersonality Traits	2002	194
Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India Hyokjin Kwak Journal of the Academy of Marketing Science Digital MarketingConsumer StudyConsumer Ethnocentrism OfflineConsumer ResearchSocial Influence	2006	129
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences Marina Puzakova, Hyokjin Kwak Journal of Marketing Consumer MotivationConsumer StudyGoal-related CrowdingConsumer ResearchSocial Marketing	2017	126
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto Journal of Marketing Consumer UncertaintyBehavioral Decision MakingConsumer StudyBrand StrategyConsumer Research	2015	115
Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands Marina Puzakova, Hyokjin Kwak, Joseph F. Rocereto ACR North American Advances Customer SatisfactionConsumer MotivationConsumer ResearchBrand StrategyPsychology	2009	109
Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea Hyokjin Kwak, George M. Zinkhan, Elizabeth P. Lester Roushanzamir Journal of Consumer Marketing Psychological Co-morbiditiesSubstance UseBehavioral Decision MakingBehavioral AddictionCompulsive Comorbidity	2004	100
Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction Hyokjin Kwak, Thomas W. Leigh, Scott D. Bonifield Journal of Business Research Customer SatisfactionManagementBusinessJob PerformanceSale Research	2018	70
Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea Anupam Jaju, Hyokjin Kwak, George M. Zinkhan Marketing Education Review Business CultureEducational PsychologyEducationLearning StyleCross-cultural Comparison	2002	64
The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language Brooke Reavey, Marina Puzakova, Trina Larsen Andras, International Journal of Advertising	2018	55

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