Concepedia

Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India

Journal of the Academy of Marketing Science · 2006 · 129 citations · 67 references

Concepts

Digital MarketingConsumer StudyConsumer Ethnocentrism OfflineConsumer ResearchSocial InfluenceOnline Customer BehaviorSocial MediaConsumer CultureManagementMarketing CommunicationConsumer BehaviorSouth KoreaMarketingMarketing EffortsConsumer StudiesCultureInteractive MarketingArtsConsumer Attitude

References

67

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 71.8K citations

Mediator Variables, Effective Use, Personality Psychology +14

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.7K citations

Customer Satisfaction, Structural Equation Models, Management +6

INTERGROUP CONTACT THEORY

Thomas F. Pettigrew · Annual Review of Psychology · 1998 · 5.8K citations

Social Psychology, Equal Group Status, Social Influence +16

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing, James C. Anderson · Journal of Marketing Research · 1988 · 5.8K citations

Quality Of Life, Scaling Analysis, Updated Paradigm +13