Concepedia
Statistics
Publications
32
Citations
1.6K
H-Index
19
Active since
1973
Affiliations
Drexel University(Current)
New Jersey Institute of Technology
Loyola University New Orleans
College of New Jersey
Saint Joseph's University
Bert Rosenbloom is an author at Drexel University specializing in distribution channels, marketing, and marketing strategy.
Publications per year
1973–2016
Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time
Pingjun Jiang, Bert Rosenbloom · European Journal of Marketing · 2005 · 460 citations
Business, Marketing, Marketing Management +17
Multi-channel strategy in business-to-business markets: Prospects and problems
Bert Rosenbloom · Industrial Marketing Management · 2006 · 193 citations
Management, Strategic Management, Strategy +14
Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
Bert Rosenbloom · Journal of Marketing · 1973 · 115 citations
Management, Marketing, Marketing Management +16
Communication in international business-to-business marketing channels
Bert Rosenbloom, Trina Larsen · Industrial Marketing Management · 2003 · 101 citations
Business, International Business, Marketing +11
The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
Rajiv Mehta, Trina Larsen, Bert Rosenbloom et al. · Industrial Marketing Management · 2005 · 74 citations
Business, Marketing, Marketing Management +12
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