Concepedia

Pingjun Jiang

PJ

14

Publications

925

Citations

12

H-Index

2000

Active since

Affiliations

La Salle University(Current)

Columbus State University

Southern Illinois University Carbondale

Illinois Institute of Technology

Pingjun Jiang is an author at La Salle University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessInteractive MarketingConsumer BehaviorDigital MarketingConsumer UncertaintyConsumer Decision MakingCustomer Satisfaction

Publications per year

2000–2015

14

Publications

14

Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time

Pingjun Jiang, Bert Rosenbloom · European Journal of Marketing · 2005 · 454 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +21

How third‐party certification programs relate to consumer trust in online transactions: An exploratory study

Pingjun Jiang, David Jones, Sharon Javie · Psychology and Marketing · 2008 · 119 citations

Exploratory Study, Trust Transfer, Consumer Uncertainty +23

Consumer Adoption of Mobile Internet Services: An Exploratory Study

Pingjun Jiang · Journal of Promotion Management · 2009 · 70 citations

Customer Satisfaction, Innovation Adoption, Consumer Research +16

The role of brand name in customization decisions: a search vs experience perspective

Pingjun Jiang · Journal of Product & Brand Management · 2004 · 60 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +18

A model of price search behavior in electronic marketplace

Pingjun Jiang · Internet Research · 2002 · 44 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +22

Rows per page

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