The impact of perceived display completeness/incompleteness on shoppers’ in-store selection of merchandise: an empirical study

Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Social Sciences, Behavioral Sciences, Psychology +5

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt · Journal of Marketing Research · 1967 · 1.6K citations

Management, Marketing, Marketing Management +8

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt · Journal of Marketing Research · 1967 · 743 citations

Management, Marketing, Marketing Management +8

Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity

William O. Bearden, Randall L. Rose · Journal of Consumer Research · 1990 · 450 citations · Full text

Social Sciences, Psychology, Social Psychology +17