Concepedia
Electronic Commerce Research · 2010 · 306 citations · 46 references
Online Customer BehaviorCustomer ReviewOnline ReviewsManagementGender DifferencesConsumer ResearchConsumer BehaviorUser PerceptionMarketing
46
Harvard business review
Journal of the American Dietetic Association · 1994 · 46.5K citations
Business History, Business Intelligence, Management +5
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.8K citations
Marketing, Customer Satisfaction, Online Book Reviews +15
Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1
David Gefen, Detmar W. Straub · MIS Quarterly · 1997 · 2.2K citations
The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2K citations
Customer Satisfaction, Elaboration Likelihood Model, Consumer Research +18
Internet forums as influential sources of consumer information
Barbara Bickart, Robert M. Schindler · Journal of Interactive Marketing · 2001 · 1.7K citations