Concepedia

Publication | Closed Access

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

DOI

66

Citations

40

References

2005

Year

Puneet Manchanda, Dick R. Wittink, Andrew T. Ching, Paris Cleanthous, Min Ding, Xiaojing Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan,
Marketing Letters

References

YearCitations

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