Journal of Business and Psychology · 2002 · 57 citations · 17 references
ManagementMarketingMarketing ManagementCustomer Relationship ManagementInterpersonal CommunicationServices MarketingCustomer EngagementCustomer SatisfactionCustomer Service ManagementService OrientationService QualityCustomer ExperienceCustomer Service CompetenciesCustomer Service MeasurementCustomer Service OrientationCustomer-oriented BehaviorInterpersonal Skills Development
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A Role Theory Perspective on Dyadic Interactions: The Service Encounter
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A Role Theory Perspective on Dyadic Interactions: The Service Encounter
Michael R. Solomón, Carol Surprenant, John A. Czepiel et al. · Journal of Marketing · 1985 · 911 citations