Learners’ acceptance of e-learning in South Korea: Theories and results

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh · MIS Quarterly · 2003 · 42.5K citations

Management, Information Systems, Information Technology +16

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Viswanath Venkatesh, Fred D. Davis · Management Science · 2000 · 22.3K citations · Full text

Management, Information Systems, Management Information Systems +13

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12