The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint

Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model

Thomas M. Jones · Academy of Management Review · 1991 · 3.3K citations

Management, Decision Sciences, Organizational Behavior +13

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations

Humanities, Marketing, Philosophy +12

A taxonomy of ethical ideologies.

Donelson R. Forsyth · Journal of Personality and Social Psychology · 1980 · 1.4K citations

Humanities, Organizational Behavior, Business Ethics +11

Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

Richard W. Pollay, Banwari Mittal · Journal of Marketing · 1993 · 551 citations

Business, Marketing, Marketing Management +17

Judging the morality of business practices: The influence of personal moral philosophies

Donelson R. Forsyth · Journal of Business Ethics · 1992 · 514 citations

Humanities, Organizational Behavior, Philosophy +13