Say yes to Facebook and get your customers involved! Relationships in a world of social networks

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations

Social Sciences, Communication, Audience Studies +10

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2011 · 4.8K citations

Social Sciences, Communication, Strategic Management +12

Identity construction on Facebook: Digital empowerment in anchored relationships

Shanyang Zhao, Sherri Grasmuck, Jason Martin · Computers in Human Behavior · 2008 · 1.8K citations

Social Sciences, Communication, Sociology +16

Personality and motivations associated with Facebook use

Craig Ross, Emily Orr, Mia Sisic et al. · Computers in Human Behavior · 2009 · 1.7K citations · Full text

Social Sciences, Psychology, Social Psychology +12

We’re all connected: The power of the social media ecosystem

Richard C. Hanna, Andrew J. Rohm, Victoria L. Crittenden · Business Horizons · 2011 · 1.6K citations

Social Sciences, Communication, Audience Studies +11