A customer perspective on product eliminations: how the removal of products affects customers and business relationships - Concepedia

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A customer perspective on product eliminations: how the removal of products affects customers and business relationships

43

Citations

77

References

2009

Year

Christian Homburg, Andreas Fürst, Jana‐Kristin Prigge

Journal of the Academy of Marketing Science

Customer ExperienceRelationship MarketingCustomer SatisfactionInteractive MarketingManagementBusinessConsumer ResearchCustomer PerspectiveProduct EliminationsCustomer ParticipationBusiness RelationshipsCustomer InvolvementMarketingCustomer Loyalty

References

	Year	Citations

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