The Obama effect: Decreasing implicit prejudice and stereotyping

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9K citations

Construct.linear Mixed-effects Models, Behavioral Measurement, Individual Differences +16

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +14

Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

Anthony G. Greenwald, Brian A. Nosek, Mahzarin R. Banaji · Journal of Personality and Social Psychology · 2003 · 5.7K citations

Engineering, Psychometrics, Social Sciences +16

Stereotypes and prejudice: Their automatic and controlled components.

Patricia G. Devine · Journal of Personality and Social Psychology · 1989 · 5.4K citations

Social Psychology, Discrimination, Racial Prejudice +22

Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline?

Russell H. Fázio, Joni R. Jackson, Bridget C. Dunton et al. · Journal of Personality and Social Psychology · 1995 · 1.8K citations

Ethnicity, Social Psychology, Racial Prejudice +18