Effects of the purpose of rating on accuracy in observing teacher behavior and evaluating teaching performance.

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Business, Decision Sciences, Decision Making +16

Linear models in decision making.

Robyn M. Dawes, Bernard M. Corrigan · Psychological Bulletin · 1974 · 1.9K citations

Business, Decision Sciences, Decision Analysis +13

Processes affecting scores on "understanding of others" and "assumed similarity."

Lee J. Cronbach · Psychological Bulletin · 1955 · 1.4K citations

Social Sciences, Psychology, Social Psychology +11

Principles of Learning and Memory

Bennet B. Murdock, Robert G. Crowder · The American Journal of Psychology · 1977 · 1.3K citations

Social Sciences, Behavioral Sciences, Psychology +17

Integration theory and attitude change.

Norman H. Anderson · Psychological Review · 1971 · 910 citations

Social Sciences, Psychology, Social Psychology +7