Business Horizons · 1986 · 117 citations · 2 references
BusinessMarketingRetail ManagementCustomer Relationship ManagementRelationship MarketingRetail StrategyClient Relationship ManagementCustomer EngagementCustomer Experience ManagementCustomer Experience TransformationCustomer LoyaltyRetail Customer Relationship ManagementBusiness Relationships With ClientsCustomer Relationship MarketingRetail Customer EngagementRetail Service EncountersRetail Service Experience
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Retail positioning strategies for the 1980s
Leonard L. Berry · Business Horizons · 1982 · 34 citations