Business Horizons · 1982 · 34 citations · 1 references
BusinessMarketing ManagementRetail ManagementMarketing StrategyRetail MarketingRetail StrategyLocation StrategyMerchandising StrategyPositioning StrategyRetail PositioningRetail Sales StrategyRetail Channel PositioningRetail Location TheoryRetail Operations Strategy
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Non-Store Marketing: Fast Track or Slow?
John A. Quelch, Hirotaka Takeuchi · Biomaterials Research · 1981 · 36 citations