Quality counts in services, too

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 1.8K citations

Business, Marketing, Marketing Management +9

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 830 citations

Business, Marketing, Marketing Management +9

The Incline of Quality

Frank Leonard · Harvard business review · 1982 · 190 citations

Management, Quality Management, Quality Engineering +3

Services Marketing is Different

Mohammed L. Ashour · Zenodo (CERN European Organization for Nuclear Research) · 2023 · 179 citations · Full text

Business, Marketing, Marketing Management +7