Common practices in destination website design

A Coefficient of Agreement for Nominal Scales

Jacob Cohen · Educational and Psychological Measurement · 1960 · 40.1K citations

Natural Language Processing, Engineering, Language Corpus +6

Content Analysis: An Introduction to its Methodology.

Mack Shelley, Klaus Krippendorff · Journal of the American Statistical Association · 1984 · 24.6K citations

Reliability, Error Analysis, Survey Methodology +13

The impact of initial consumer trust on intentions to transact with a web site: a trust building model

D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar · The Journal of Strategic Information Systems · 2002 · 2K citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +16

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 2K citations

Marketing Analytics, Customer Satisfaction, Cluster Development +11

Assessing dimensions of perceived visual aesthetics of web sites

Talia Lavie, Noam Tractinsky · International Journal of Human-Computer Studies · 2003 · 1.3K citations

Visual Design, Interactive Marketing, Design +5