Assessing dimensions of perceived visual aesthetics of web sites

Convergent and discriminant validation by the multitrait-multimethod matrix.

Donald T. Campbell, Donald W. Fiske · Psychological Bulletin · 1959 · 17.1K citations · Full text

Social Sciences, Educational Assessment, Educational Measurement +6

Testing Structural Equation Models.

Charles W. Mueller, Kenneth A. Bollen, J. Scott Long · Contemporary Sociology A Journal of Reviews · 1994 · 14.2K citations

Social Sciences, Biostatistics, Econometrics +15

Flow: the psychology of optimal experience

Choice Reviews Online · 1990 · 12.7K citations

Social Sciences, Psychology, Social Psychology +5

Evaluating the use of exploratory factor analysis in psychological research.

Leandre R. Fabrigar, Duane T. Wegener, Robert C. MacCallum et al. · Psychological Methods · 1999 · 8.9K citations

Social Sciences, Behavioral Sciences, Psychology +5

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing, James C. Anderson · Journal of Marketing Research · 1988 · 5.9K citations

Education, Educational Assessment, Educational Measurement +12