A difference in informational influences: Services vs. goods

The fundamentals of marketing

Choice Reviews Online · 2010 · 249 citations

Business, International Business, Marketing +5

Marketing Consumer Services: New Insights

Grady D. Bruce, Pierre Eiglier, Éric Langeard et al. · Journal of Marketing · 1978 · 156 citations

Business, Marketing, Marketing Management +13

Marketing of Services An Evaluation of the Theory

Robert G. Wyckham, Peter T. Fitzroy, Gordon D. Mandry · European Journal of Marketing · 1975 · 104 citations

Business, Marketing, Marketing Management +10

Social Influences on Perception of Complex Drawings

Abraham S. Luchins · The Journal of Social Psychology · 1945 · 58 citations

Social Sciences, Social Psychology, Social Cognition +8

External validation of measure of conformity behavior.

Morton Wiener, Janeth T. Carpenter, Bruce N. Carpenter · Journal of Abnormal & Social Psychology · 1956 · 12 citations

Social Sciences, Psychology, Social Psychology +14