Concepedia

Robert G. Wyckham

RG

Statistics

Publications

5

Citations

168

H-Index

5

Active since

1975

Affiliations

Simon Fraser University(Current)

Robert G. Wyckham is an author at Simon Fraser University specializing in business, marketing, and entrepreneurship.

Publications per year

1975–2001

5

Publications

5

Marketing of Services An Evaluation of the Theory

Robert G. Wyckham, Peter T. Fitzroy, Gordon D. Mandry · European Journal of Marketing · 1975 · 104 citations

Business, Marketing, Marketing Management +10

Factors Related to Venture Feasibility Analysis and Business Plan Preparation

Robert G. Wyckham, William C. Wedley · Journal of Small Business Management · 1990 · 21 citations

Business, Business Administration, Entrepreneurship +12

Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience

Robert G. Wyckham · Journal of Public Policy & Marketing · 1987 · 17 citations

Business, Marketing, Regulatory Policy +17

Smokeless tobacco in Canada: deterring market development

Robert G. Wyckham · Tobacco Control · 1999 · 15 citations · Full text

Public Health, Marketing, Marketing Management +17

The Needs of Small Business Owners: Perceptions of Entrepreneurs and Service Providers

Robert G. Wyckham, William C. Wedley, Charlotte E. W. Culver · Journal of Small Business & Entrepreneurship · 2001 · 11 citations

Business, Business Administration, Entrepreneurship +13

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