‘Where is place branding heading?’ - Concepedia

Concepedia

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‘Where is place branding heading?’

64

Citations

0

References

2004

Year

Philip Kotler, Israel D. Nebenzahl, Vladimir Lebedenko, Seppo Rainisto, David Gertner, Rita Clifton, Peter van Ham, Ojárs Kalniņš, Nigel Morgan, Nicolas Papadopoulos,

Place MarketingAdvertisingBrand PositioningPositioning (Marketing)Brand ManagementBrand StrategyBrand DevelopmentManagementEducationBrand BuildingPlace BrandVisual CultureMarketingPopular CultureMarketing Strategy

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