The problem of analyzing multiplicative composites: Interactions revisited.

Motivation through the design of work: test of a theory

J. Richard Hackman, Greg R. Oldham · Organizational Behavior and Human Performance · 1976 · 8.7K citations

Management, Organization Studies, Organizational Behavior +10

Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control

Icek Ajzen, Thomas J. Madden · Journal of Experimental Social Psychology · 1986 · 5.5K citations

Management, Psychology, Social Psychology +14

The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research

Blair H. Sheppard, Jon Hartwick, Paul R. Warshaw · Journal of Consumer Research · 1988 · 3.9K citations

Social Sciences, Behavioral Sciences, Psychology +7

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations

Business, Marketing, Marketing Management +12

Estimating the nonlinear and interactive effects of latent variables.

David A. Kenny, Charles M. Judd · Psychological Bulletin · 1984 · 904 citations

Social Sciences, Biostatistics, Item Response Theory +12