European Journal of Marketing · 1975 · 25 citations · 4 references
ManagementInternational BusinessInternational ManagementGlobal SourcingInternational MarketingSupplier Relationship ManagementBuy DecisionsProcurementPurchasing ManagementStrategic SourcingSupplier DevelopmentSupplier SelectionIndustrial Buying BehaviorIndustrial Buying ProcessInternational Consumer Decision-makingInternational PurchasingRisk Management In PurchasingSupplier Risk Decision-makingSupplier Risk EvaluationSupplier Selection Under Risk
Examines a study carried out on three large Swedish firms examining the effects of education, experience and the environment on ways in which decisions are made. Studies, in particular, purchasing behaviour in an international context with the central theme and analysis of how purchasers evaluate suppliers located in different countries. Acknowledges, surprisingly, both knowledge of foreign language and experience of foreign countries seemed to be unimportant. Concludes that the results are on a tentative level requiring further research.
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A Model of Industrial Buyer Behavior
Jagdish N. Sheth · Journal of Marketing · 1973 · 785 citations
Journal of Marketing Research · 2009 · 136 citations
Industrial Buyers’ Decision-Making Styles
David T. Wilson · Journal of Marketing Research · 1971 · 66 citations