Towards high value-added products and services: mass customization and beyond

The role of product architecture in the manufacturing firm

Karl T. Ulrich · Research Policy · 1995 · 2.9K citations · Full text

Management, Industrial Engineering, Manufacturing Engineering +14

Mass customization: The new frontier in business competition

Journal of Manufacturing Systems · 1999 · 2.3K citations

Business, Business Economics, Strategy +10

Creating project plans to focus product development.

Steven C. Wheelwright, Kim B. Clark · PubMed · 1992 · 783 citations

Management, Project Management, Strategic Management +14

Making mass customization work

B. Joseph Pine, Bart Victor · Harvard business review · 1993 · 725 citations

Management, Operations Management, Production Systems +8

Mass customization: The new frontier in business competition

Michael Niblock · Long Range Planning · 1993 · 664 citations

Business, Business Economics, Strategy +10