Journal of Systems Science and Systems Engineering · 2014 · 16 citations · 16 references
BusinessBusiness EconomicsRetail ManagementPricing StrategyPricing TheoryRetail PricingChannel PricingCompetitive PricingMarkdown PlanningPricing New ProductsRetail Channel ManagementRetail Pricing StrategyChannel Choice DesignChannel PricesChannel Pricing StrategyDirect-to-consumer PricingEndogenous Channel ChoiceManufacturer-imposed Retail Price CeilingsUniform Monopoly PricingUniform Pricing
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The Market Valuation of Internet Channel Additions
Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe · Journal of Marketing · 2002 · 602 citations