The Marketing Review · 2010 · 16 citations · 0 references
BusinessEconomicsMarketingBehavioral EconomicsConsumer BehaviorMicroeconomicsChoice ModelingConsumer ChoiceConsumer Decision-makingConsumer Demand AnalysisConsumer TheoryStated Preference MethodsIntertemporal Consumer ChoiceReference Dependency In PricingReference Point EffectsReference-dependent DemandStated Preference Analysis