Concepedia

Ruth Marciniak

RM

Statistics

Publications

6

Citations

134

H-Index

6

Active since

2004

Affiliations

Glasgow Caledonian University(Current)

Ruth Marciniak is an author at Glasgow Caledonian University specializing in marketing, business, and customer engagement.

Publications per year

2004–2022

6

Publications

6

Customer engagement with websites: a transactional retail perspective

Cara Connell, Ruth Marciniak, Lindsey Carey et al. · European Journal of Marketing · 2019 · 32 citations · Full text

Business, Marketing, Retail Management +13

Identification of UK fashion retailer use of Web sites

Ruth Marciniak, Margaret Bruce · International Journal of Retail & Distribution Management · 2004 · 29 citations

Business, Marketing, Marketing Management +13

Marketing Approaches to Pop Up Stores: An Exploration of Social Networking

Ruth Marciniak, Corinna Budnarowska · Bournemouth University Research Online (Bournemouth University) · 2009 · 26 citations · Full text

Business, Marketing, Marketing Management +17

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Cara Connell, Ruth Marciniak, Lindsey Carey · Journal of International Marketing · 2022 · 17 citations · Full text

Business, Marketing, Marketing Management +11

Consumer choice: between explicit and implicit reference points

Nana Owusu‐Frimpong, Ruth Marciniak · The Marketing Review · 2010 · 16 citations

Business, Economics, Marketing +14

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