Reference Dependency In Pricing
Reference Dependency in Pricing is a behavioral pricing construct that describes the phenomenon whereby consumers evaluate prices or price changes relative to an internal or external reference point, rather than in absolute terms, thereby influencing their perception of value and purchase decisions.
30
Publications
1.6K
Citations
76
Authors
58
Institutions
Publications per year
2017–2026
11
Variants
Reference Price Effect
Parents
30
Differences in external price referencing in Europe—A descriptive overview
Christine Leopold, Sabine Vogler, A.K. Mantel-Teeuwisse et al. · Health Policy · 2011 · 136 citations
The Limits of Expectations-Based Reference Dependence
Uri Gneezy, Lorenz Göette, Charles Sprenger et al. · Journal of the European Economic Association · 2017 · 87 citations · Full text
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1 publications · 29 citations
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58
University of Bonn
Bonn, Germany
2 h-index
3 publications
251 citations
University of Colorado Boulder
Boulder, United States
1 h-index
1 publications
55 citations
University of South Carolina
Columbia, United States
1 h-index
1 publications
46 citations

Xi'an Jiaotong University
Xi'an, China
1 h-index
1 publications
48 citations
Georgia Institute of Technology
Atlanta, United States
1 h-index
1 publications
75 citations
Gesundheit Österreich
Vienna, Austria
1 h-index
2 publications
272 citations
Université Paris-Panthéon-Assas
Paris, France
1 h-index
2 publications
24 citations

Kedge Business School
Talence, France
1 h-index
1 publications
15 citations
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3 publications · 70 citations
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2 publications · 63 citations
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JBR · 2 publications · 74 citations
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2 publications · 130 citations
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EJIS · 1 publications · 70 citations
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