Reference Dependency In Pricing

Reference Dependency in Pricing is a behavioral pricing construct that describes the phenomenon whereby consumers evaluate prices or price changes relative to an internal or external reference point, rather than in absolute terms, thereby influencing their perception of value and purchase decisions.

30

Publications

1.6K

Citations

76

Authors

58

Institutions

Publications per year

2017–2026

11

Variants

Reference Price Effect

Authors

76

  1. DR
    Donald R. Lichtenstein

    University of Colorado Boulder, United States

    2 publications · 99 citations

    2

    h-index

  2. CE
    Christian E. Elger

    University of Bonn, Germany

    1 publications · 82 citations

    1

    h-index

  3. PT
    Peter Trautner

    University of Bonn, Germany

    1 publications · 82 citations

    1

    h-index

  4. SV
    Stacey van den Aardweg

    1 publications · 29 citations

    1

    h-index

  5. JE
    Jaime Espín

    Andalusian School of Public Health, Spain

    1 publications · 29 citations

    1

    h-index

1–5 of 76

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 70 citations

    3

    h-index

  2. 2

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 74 citations

    2

    h-index

  4. Management Science

    2 publications · 130 citations

    2

    h-index

  5. European Journal of Information Systems

    EJIS · 1 publications · 70 citations

    1

    h-index

1–5