Interfirm Adaptation in Business Relationships

Lars Hallén, J. B. Johanson, Nazeem Seyed-Mohamed

Journal of Marketing · 1991 · 529 citations · 20 references

Concepts

Abstract

On the basis of social exchange theory and the resource-dependence model, a structural model of interfirm adaptation is formulated. The model accounts for mutual adaptation as a consequence of trust-building as well as for unilateral adaptation due to imbalanced dependence between the parties. The view that interfirm adaptations are elements in a social exchange process is supported.

References

20