Journal of Marketing · 1991 · 529 citations · 20 references
ManagementOrganizational BehaviorCustomer Relationship ManagementInterpersonal RelationshipsRelationship MarketingAlliance Value CreationInterorganizational Knowledge TransferOrganizational AdaptationRelationship CommitmentRelationship QualityStrategic InterdependenceBusiness Relationships With ClientsInterfirm CooperationInterorganizational AdaptationInterpersonal AdaptationStrategic Adaptation To Rival Moves
On the basis of social exchange theory and the resource-dependence model, a structural model of interfirm adaptation is formulated. The model accounts for mutual adaptation as a consequence of trust-building as well as for unilateral adaptation due to imbalanced dependence between the parties. The view that interfirm adaptations are elements in a social exchange process is supported.
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Agency Theory: An Assessment and Review
Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 9.4K citations
Richard M. Emerson · American Sociological Review · 1962 · 6.1K citations
George C. Homans · American Journal of Sociology · 1958 · 5.1K citations