Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market

The Calculation of Posterior Distributions by Data Augmentation

Martin A. Tanner, Wing Hung Wong · Journal of the American Statistical Association · 1987 · 3.7K citations

Bayesian Statistic, Bayesian Decision Theory, Engineering +16

Bayesian Analysis of Binary and Polychotomous Response Data

James H. Albert, Siddhartha Chib · Journal of the American Statistical Association · 1993 · 3.1K citations

Bayesian Statistic, Bayesian Statistics, Data Augmentation +13

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.8K citations

Customer Satisfaction, Economics, Scanner Data +15

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer · Journal of Marketing · 1990 · 1K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +18

Buyers' Subjective Perceptions of Price

Kent B. Monroe · Journal of Marketing Research · 1973 · 687 citations

Economics, Price Formation, Management +6