Bridging the gap between intentions and behavior: Implementation intentions, action control, and procrastination

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

Self-efficacy mechanism in human agency.

Albert Bandura · American Psychologist · 1982 · 15K citations

Social Psychology, Educational Psychology, Self-monitoring +16

The Psychology of Attitudes

Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations

Modern Research, Behavioral Decision Making, Unconscious Bias +15

Implementation intentions: Strong effects of simple plans.

Peter M. Gollwitzer · American Psychologist · 1999 · 5.2K citations

The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research

Blair H. Sheppard, Jon Hartwick, Paul R. Warshaw · Journal of Consumer Research · 1988 · 3.8K citations

Behavioral Decision Making, Persuasive Technology, Social Influence +23