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BusinessMarketingMarketing ManagementCustomer AnalyticsData MiningMarket SegmentationConsumer SegmentationCustomer ProfilingCustomer SegmentationSegment ProfilingSegmentation StrategySegmentation VariablesCustomer Journey MiningCustomer SegmentsMarket Basket SegmentationMarket Segment ProfilingUsage-based Customer Profiling
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Nonparametric Tests Against Trend
Henry B. Mann · Econometrica · 1945 · 16.7K citations
Mining association rules between sets of items in large databases
Rakesh Agrawal, Tomasz Imieliński, Arun Swami · 1993 · 14.8K citations · Full text
Applied Statistics and Probability for Engineers
Eric R. Ziegel · Technometrics · 2002 · 1.6K citations