Language and persuasion: Tag questions as powerless speech or as interpreted in context

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.1K citations

Introduction Interactions, Psychology, Multiple Regression +7

Communication and Persuasion: Central and Peripheral Routes to Attitude Change

Dominic W. Massaro, Richard E. Petty, John T. Cacioppo · The American Journal of Psychology · 1988 · 1K citations

Majority Influence, Behavioral Sciences, Behavioral Decision Making +15

Language and woman's place

Lenora A. Timm · Lingua · 1976 · 464 citations

Feminist Philosophy, Linguistic Anthropology, Gender Studies +7

Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior

Richard E. Petty, Curtis P. Haugtvedt, Stephen M. Smith · 1995 · 443 citations

Behavioral Sciences, Behavioral Decision Making, Self-monitoring +15

Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages

Richard E. Petty, Duane T. Wegener · Personality and Social Psychology Bulletin · 1998 · 344 citations

Behavioral Decision Making, Social Psychology, Persuasive Technology +24