The role of change agents in new product adoption: A case study

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Communication of Innovations: A Cross-Cultural Approach.

Fiona Bailey, Everett M. Rogers, Floyd Shoemaker · Man · 1974 · 2.8K citations

Social Sciences, Communication, Innovation Management +11

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt · Journal of Marketing Research · 1967 · 1.6K citations

Management, Marketing, Marketing Management +8

Medical Innovation: A Diffusion Study.

David Mechanic, James S. Coleman, Elihu Katz et al. · American Sociological Review · 1967 · 1.4K citations

Management, Health Administration, Innovation Management +14

The diffusion of hybrid seed corn in two Iowa communities

B. Ryan · Rural Sociology · 1943 · 1.4K citations

Agriculture, Agronomy, Crop Sciences +10