Concepedia
Statistics
Publications
1
Citations
12
H-Index
Active since
1988
M.P. Hattrup is an author specializing in innovation adoption models, organizational change, and product development.
Publications per year
1988–1988
The role of change agents in new product adoption: A case study
B.J. Harrer, R.O. Weijo, M.P. Hattrup · Industrial Marketing Management · 1988 · 12 citations
Management, Change Management, Innovation Management +16
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