A product diffusion model incorporating repeat purchases

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.8K citations

Digital Marketing, Growth Model, Consumer Research +20

Technical Change and the Rate of Imitation

Edwin Mansfield · Econometrica · 1961 · 1.9K citations

Technological Paradigm, Innovation Management, Industrial Organization +16

Statistical Models in Applied Science.

A. Huitson, Karl Bury · Journal of the Royal Statistical Society Series A (General) · 1976 · 464 citations

Applied Science, Statistical Foundation, Statistical Inference +3

Innovation Diffusion and New Product Growth Models in Marketing

Vijay Mahajan, Eitan Muller · Journal of Marketing · 1979 · 338 citations

Customer Satisfaction, Consumer Research, Technology Adoption +17

Early Prediction of Market Success for New Grocery Products

Louis A. Fourt, Joseph W. Woodlock · Journal of Marketing · 1960 · 288 citations

Economics, Food Marketing, Consumer Panel Statistics +12