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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 71.8K citations

Mediator Variables, Effective Use, Personality Psychology +14

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations

Statistical Considerations, Social Psychology, Interpersonal Relationships +8

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.4K citations

Customer Satisfaction, Brand Affect, Brand Strategy +17

The Buying Impulse

Dennis W. Rook · Journal of Consumer Research · 1987 · 2K citations

Customer Satisfaction, Behavioral Decision Making, Impulsive Behavior +19

Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

Haim Mano, Richard L. Oliver · Journal of Consumer Research · 1993 · 2K citations

Customer Satisfaction, Consumer Uncertainty, Consumer Motivation +24