CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services

Random Forests

Leo Breiman · Machine Learning · 2001 · 126.2K citations · Full text

Bagging Predictors

Leo Breiman · Machine Learning · 1996 · 17K citations · Full text

Bagging predictors

Leo Breiman · Machine Learning · 1996 · 16.4K citations · Full text

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

Business, Marketing, Marketing Management +9

An Experimental Comparison of Three Methods for Constructing Ensembles of Decision Trees: Bagging, Boosting, and Randomization

Thomas G. Dietterich · Machine Learning · 2000 · 3K citations · Full text

Computing, Data Science, Data Mining +13