Procedia Technology · 2014 · 34 citations · 33 references
Electronic MarketplaceCustomer SatisfactionDigital MarketingBusiness IntelligenceE-servicesInteractive MarketingE-businessTerm ServiceUser ExperienceBusinessManagementService ScienceElectronic ServicesService ResearchTechnologyService DesignMarketingProduct-service-software System
The term service has several meanings depending on the field of expertise and the viewpoint it is considered from. Although the exportation of services is not new the degree to which information and communications technologies are facilitating the rapid acceleration of service exportation are new. Today, trade in services is one of the hot issues on international trade and the world economy. Numerous enterprises have already moved or planning to move their traditional services and goods to the electronic environment. In this regard, it is vital to know the characteristics of each type of products. This research is going to explore the characteristics of electronic services and then evaluating the features of goods, services and e-services.
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Evolving to a New Dominant Logic for Marketing
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Customer Satisfaction, Customer Reactions, Digital Marketing +22
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