Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

Social Sciences, Strategic Management, Strategy +16

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Culture's Consequences: International Differences in Work-Related Values.

Arndt Sorge, Geert Hofstede · Administrative Science Quarterly · 1983 · 15.2K citations

Management, Cultural Studies, Organizational Behavior +13

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations

Business, Marketing, Marketing Management +6

The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle

Joseph A. Schumpeter · SSRN Electronic Journal · 1934 · 7.7K citations · Full text

Social Sciences, Business Economics, Economics +17