International Journal of Production Economics · 2010 · 111 citations · 20 references
BusinessEconomicsMarketingChannel ManagementMicroeconomicsRetail PricingChannel PricingChannel SelectionConsumer ChoiceDistribution ChannelsRetail Channel ManagementRetail Pricing StrategyChannel AdoptionChannel-based PricingDirect Channel SelectionDirect-to-consumer PricingRetail Market Channels
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