Journal of Retailing · 2004 · 226 citations · 53 references
BusinessMarketingMarketing ManagementConsumer BehaviorCultureRecovery PlanningConsumer CultureConsumer NeedsConsumer SatisfactionCultural Influences On ConsumptionCustomer SatisfactionService RecoveryService Recovery BehaviorService Recovery ExpectationsService Recovery Satisfaction
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The self and social behavior in differing cultural contexts.
Harry C. Triandis · Psychological Review · 1989 · 4.9K citations