How annual reports communicate a customer orientation

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Customer Satisfaction, Market Orientation, Marketing Literature +13

The rediscovery of the marketing concept

Frederick E. Webster · Business Horizons · 1988 · 666 citations

Interactive Marketing, Management, Business +4

Making the marketing concept work

Arthur Felton · Harvard business review · 1959 · 422 citations

Interactive Marketing, Management, Marketing Communication +3

After the Sale is Over...

Theodore Levitt · Harvard business review · 1983 · 371 citations

Sale Research, Marketing, Market Design +1

Standard industrial classification manual, 1987

Peter B. Ives · Government Publications Review · 1988 · 276 citations

Classification Method, Engineering, Industrial Engineering +4